diff --git a/src/wp-admin/js/customize-controls.js b/src/wp-admin/js/customize-controls.js
index c5cdfe9334..4a67e857aa 100644
--- a/src/wp-admin/js/customize-controls.js
+++ b/src/wp-admin/js/customize-controls.js
@@ -750,6 +750,57 @@
 		return equal;
 	};
 
+	/**
+	 * Highlight the existence of a button.
+	 *
+	 * This function reminds the user of a button represented by the specified
+	 * UI element, after an optional delay. If the user focuses the element
+	 * before the delay passes, the reminder is canceled.
+	 *
+	 * @since 4.9.0
+	 *
+	 * @param {jQuery} button - The element to highlight.
+	 * @param {object} [options] - Options.
+	 * @param {number} [options.delay=0] - Delay in milliseconds.
+	 * @param {jQuery} [options.focusTarget] - A target for user focus that defaults to the highlighted element.
+	 *                                         If the user focuses the target before the delay passes, the reminder
+	 *                                         is canceled. This option exists to accommodate compound buttons
+	 *                                         containing auxiliary UI, such as the Publish button augmented with a
+	 *                                         Settings button.
+	 * @returns {Function} An idempotent function that cancels the reminder.
+	 */
+	api.utils.highlightButton = function highlightButton( button, options ) {
+		var animationClass = 'button-see-me',
+			canceled = false,
+			params;
+
+		params = _.extend(
+			{
+				delay: 0,
+				focusTarget: button
+			},
+			options
+		);
+
+		function cancelReminder() {
+			canceled = true;
+		}
+
+		// Remove animation class in case it was already applied.
+		button.removeClass( animationClass );
+
+		params.focusTarget.on( 'focusin', cancelReminder );
+		setTimeout( function() {
+			params.focusTarget.off( 'focusin', cancelReminder );
+
+			if ( ! canceled ) {
+				button.addClass( animationClass );
+			}
+		}, params.delay );
+
+		return cancelReminder;
+	};
+
 	/**
 	 * Get current timestamp adjusted for server clock time.
 	 *
diff --git a/src/wp-admin/js/customize-nav-menus.js b/src/wp-admin/js/customize-nav-menus.js
index 31768861ad..cf7b9b1c2a 100644
--- a/src/wp-admin/js/customize-nav-menus.js
+++ b/src/wp-admin/js/customize-nav-menus.js
@@ -1142,6 +1142,22 @@
 				};
 			}
 			api.Section.prototype.onChangeExpanded.call( section, expanded, args );
+		},
+
+		/**
+		 * Highlight how a user may create new menu items.
+		 *
+		 * This method reminds the user to create new menu items and how.
+		 * It's exposed this way because this class knows best which UI needs
+		 * highlighted but those expanding this section know more about why and
+		 * when the affordance should be highlighted.
+		 *
+		 * @since 4.9.0
+		 *
+		 * @returns {void}
+		 */
+		highlightNewItemButton: function() {
+			api.utils.highlightButton( this.contentContainer.find( '.add-new-menu-item' ), { delay: 2000 } );
 		}
 	});
 
@@ -1325,6 +1341,7 @@
 				name = nameInput.val(),
 				menuSection,
 				customizeId,
+				editMenuSection,
 				placeholderId = api.Menus.generatePlaceholderAutoIncrementId();
 
 			if ( ! name ) {
@@ -1383,7 +1400,12 @@
 			wp.a11y.speak( api.Menus.data.l10n.menuAdded );
 
 			// Focus on the new menu section.
-			api.section( customizeId ).focus(); // @todo should we focus on the new menu's control and open the add-items panel? Thinking user flow...
+			editMenuSection = api.section( customizeId );
+			editMenuSection.focus( {
+				completeCallback: function() {
+					editMenuSection.highlightNewItemButton();
+				}
+			} ); // @todo should we focus on the new menu's control and open the add-items panel? Thinking user flow...
 		},
 
 		/**