diff --git a/src/js/media/views/media-frame.js b/src/js/media/views/media-frame.js
index 50a97f8045..6d7e720639 100644
--- a/src/js/media/views/media-frame.js
+++ b/src/js/media/views/media-frame.js
@@ -1,4 +1,5 @@
 var Frame = wp.media.view.Frame,
+	l10n = wp.media.view.l10n,
 	$ = jQuery,
 	MediaFrame;
 
@@ -32,7 +33,7 @@ MediaFrame = Frame.extend(/** @lends wp.media.view.MediaFrame.prototype */{
 		Frame.prototype.initialize.apply( this, arguments );
 
 		_.defaults( this.options, {
-			title:    '',
+			title:    l10n.mediaFrameDefaultTitle,
 			modal:    true,
 			uploader: true
 		});
diff --git a/src/wp-includes/media.php b/src/wp-includes/media.php
index 27b1eb8f6e..4b044b0149 100644
--- a/src/wp-includes/media.php
+++ b/src/wp-includes/media.php
@@ -3764,6 +3764,7 @@ function wp_enqueue_media( $args = array() ) {
 
 	$strings = array(
 		// Generic
+		'mediaFrameDefaultTitle'      => __( 'Media' ),
 		'url'                         => __( 'URL' ),
 		'addMedia'                    => __( 'Add Media' ),
 		'search'                      => __( 'Search' ),