diff --git a/src/wp-includes/js/customize-selective-refresh.js b/src/wp-includes/js/customize-selective-refresh.js
index ee96d295df..4c4fa0d9cf 100644
--- a/src/wp-includes/js/customize-selective-refresh.js
+++ b/src/wp-includes/js/customize-selective-refresh.js
@@ -457,6 +457,7 @@ wp.customize.selectiveRefresh = ( function( $, api ) {
 				if ( 'undefined' !== typeof console && console.error ) {
 					console.error( partial.id, error );
 				}
+				partial.fallback( error, [ placement ] );
 			}
 			/* jshint ignore:start */
 			document.write = self.orginalDocumentWrite;