diff --git a/src/wp-admin/install.php b/src/wp-admin/install.php
index 82818a4f13..006b55a183 100644
--- a/src/wp-admin/install.php
+++ b/src/wp-admin/install.php
@@ -143,7 +143,7 @@ function display_setup_form( $error = null ) {
 					<input type="password" name="admin_password" id="pass1" class="regular-text" autocomplete="off" data-reveal="1" data-pw="<?php echo esc_attr( $initial_password ); ?>" />
 					<button type="button" class="button button-secondary wp-hide-pw hide-if-no-js" data-toggle="0">
 						<span class="dashicons dashicons-visibility"></span>
-						<span class="text">hide</span>
+						<span class="text"><?php _e( 'Hide' ); ?></span>
 					</button>
 					<div id="pass-strength-result"></div>
 				</div>
diff --git a/src/wp-admin/js/user-profile.js b/src/wp-admin/js/user-profile.js
index 99eae641cc..d689d9a026 100644
--- a/src/wp-admin/js/user-profile.js
+++ b/src/wp-admin/js/user-profile.js
@@ -1,4 +1,4 @@
-/* global ajaxurl, pwsL10n */
+/* global ajaxurl, pwsL10n, userProfileL10n */
 (function($){
 	$(function(){
 		var pw_new = $('.user-pass1-wrap'),
@@ -96,13 +96,13 @@
 				pw_field.attr( 'type', 'text' );
 				pw_togglebtn.attr( 'data-toggle', 0 )
 					.find( '.text' )
-						.text( 'hide' )
+						.text( userProfileL10n.hide )
 				;
 			} else {
 				pw_field.attr( 'type', 'password' );
 				pw_togglebtn.attr( 'data-toggle', 1 )
 					.find( '.text' )
-						.text( 'show' )
+						.text( userProfileL10n.show )
 				;
 			}
 			pw_field.focus();
diff --git a/src/wp-admin/user-edit.php b/src/wp-admin/user-edit.php
index 4b804b763e..9eec86cb87 100644
--- a/src/wp-admin/user-edit.php
+++ b/src/wp-admin/user-edit.php
@@ -467,7 +467,7 @@ if ( $show_password_fields ) :
 			<input type="password" name="pass1" id="pass1" class="regular-text" value="" autocomplete="off" data-pw="<?php echo esc_attr( wp_generate_password( 24 ) ); ?>" />
 			<button type="button" class="button button-secondary wp-hide-pw hide-if-no-js" data-toggle="0">
 				<span class="dashicons dashicons-visibility"></span>
-				<span class="text">hide</span>
+				<span class="text"><?php _e( 'Hide' ); ?></span>
 			</button>
 			<div style="display:none" id="pass-strength-result"></div>
 		</div>
diff --git a/src/wp-admin/user-new.php b/src/wp-admin/user-new.php
index 98582c7a3f..da97a25184 100644
--- a/src/wp-admin/user-new.php
+++ b/src/wp-admin/user-new.php
@@ -405,7 +405,7 @@ if ( apply_filters( 'show_password_fields', true ) ) : ?>
 				<input type="password" name="pass1" id="pass1" class="regular-text" autocomplete="off" data-reveal="1" data-pw="<?php echo esc_attr( $initial_password ); ?>" />
 				<button type="button" class="button button-secondary wp-hide-pw hide-if-no-js" data-toggle="0">
 					<span class="dashicons dashicons-visibility"></span>
-					<span class="text">hide</span>
+					<span class="text"><?php _e( 'Hide' ); ?></span>
 				</button>
 				<div style="display:none" id="pass-strength-result"></div>
 			</div>
diff --git a/src/wp-includes/script-loader.php b/src/wp-includes/script-loader.php
index 194db03541..1188273552 100644
--- a/src/wp-includes/script-loader.php
+++ b/src/wp-includes/script-loader.php
@@ -373,6 +373,11 @@ function wp_default_scripts( &$scripts ) {
 	) );
 
 	$scripts->add( 'user-profile', "/wp-admin/js/user-profile$suffix.js", array( 'jquery', 'password-strength-meter', 'wp-util' ), false, 1 );
+	did_action( 'init' ) && $scripts->localize( 'user-profile', 'userProfileL10n', array(
+		'show' => __( 'Show' ),
+		'hide' => __( 'Hide' ),
+	) );
+
 	$scripts->add( 'language-chooser', "/wp-admin/js/language-chooser$suffix.js", array( 'jquery' ), false, 1 );
 
 	$scripts->add( 'user-suggest', "/wp-admin/js/user-suggest$suffix.js", array( 'jquery-ui-autocomplete' ), false, 1 );