Atmel's AVR8 toolchain is similar to WinAVR, but at present moment
it has one important feature that WinAVR does not. The __flash and __memx
allow built in comiler support for transparent program memory pointers.
Functions that use such pointers will work both with RAM arrays and
flash memory arrays. The compiler generates an appropriate code automatically.
For systems with tiny memory like atmega, this is very important and
allows to move all static const strings into flash.
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